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Our efforts to leverage our core competencies
are gaining momentum. The drive to improve election systems
continues to grow – and it’s helping to drive our growth
as well. Today, Diebold Election Systems is a clear leader in its
field, reflecting our ability to apply self-service technology and
security expertise to new markets offering significant potential.
More than 60,000 touch-screen terminals are in place in several
states, and major new contracts from Maryland and California were
awarded to us in 2003.
Electronic voting has been a well publicized issue during the past
year. We’re listening to all the concerns, and we’re
improving. We have been working closely with federal and state elections
officials, as well as third-party technical experts, to help ensure
the functionality and security of our systems. We are committed
to making certain that every person’s vote on our systems
is secure and accurate.
We are building momentum by becoming a faster, more efficient
and more responsive company. As important as the growth
potential of the markets we serve contributes to the success of
our company, our ability to capture this potential ultimately rests
on how effectively we serve our customers. Toward that end, we strive
constantly to improve how we do business, from how we gather customer
input, to how we design, produce and implement our offerings. We
constantly ask ourselves, “Do we understand customer needs
and requirements – and do our customers think we do? Are the
right tools in place to enhance communication, feedback and responsiveness?”
The launch of Opteva and Agilis illustrates this process of continuous
improvement at Diebold terminal. Based on extensive primary research,
and with significant customer and expert input along the way, we
launched comprehensive, next-generation self-service solutions that
are meeting with
strong support from financial institutions around the world.
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We are building momentum in our efforts
to create value for shareholders. Our track record of success,
which I mentioned at the outset of this letter, demonstrates our
commitment to building shareholder value. We remain focused on adding
to this track record given the strength of our markets, our strong
competitive positioning, our product and service offerings, and
our operational and financial discipline.
Clearly, Diebold faces extraordinary possibilities across the markets
and regions in which we do business. And just as clearly, we have
all the ingredients – the financial resources, the technology,
the product and service offerings, and the brand – to turn
these possibilities into reality. But perhaps the most important
quality we possess, and the most important contributor to our success,
is the sharp focus, relentless energy and unquenchable enthusiasm
of our people.
In short, we simply will not rest.
Sincerely,

Walden W. O’Dell
Chairman and Chief Executive Officer
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