A new world record. It's what we achieved in 2001; for the first time in our 143-year history, our international financial self-service revenue exceeded that from North America. It's further evidence of our increasing ability to build an efficient and effective global platform for growth that enables us to penetrate international markets and capture market share overseas.
How do you say ATM in India? Just say Diebold; in 2001 we received the largest single order ever in that nation from UTI Bank. It's part of a rapid global expansion -- particularly in markets that are underserved by self-service technology like India and China -- through which we're now doing business in 80 countries around the world. Make that 81 -- last year marked our entry into Namibia, as we won a contract to replace Standard Bank Namibia's ATM network. We also opened a direct service operation in Indonesia, a country where we enjoy a solid position, as evidenced by a major sale to Bank Rakyat Indonesia.
The continuing success we enjoy overseas reflects the clearly defined global business development strategy we have in place: build a solid local presence in order to stay close to customers in their markets; ensure seamless coordination between sales, product development, manufacturing, services and marketing to effectively and efficiently respond to their requirements; and "mass customize" products and services according to the needs of each region. Toward this end, we've substantially changed how we work internally to ensure that we're positioned to capture opportunities externally. The result, of course, is the same in every language: measurable bottom-line improvement.