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Whether it is adding value for our customers or building
value for our shareholders, nothing captures the essence
of our company better than these simple words: determination
and energy.
And
they are far more than words, for we saw this spirit at
work on a number of fronts in 2001:
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In the growth generated by our core business around the
world.
- In
our success in leveraging core competencies and brand
equity to continue our expansion into new, related markets.
- In
the improvements we made to our internal processes to
create a more flexible, responsive and faster organization.
- In
our ability to more effectively manage the company to
reduce expenses and increase operating efficiency.
Our
financial performance is, of course, the ultimate arbiter
of our success. Here, the record is clear. For the year
ended 2001, earnings per share increased to a record $1.96
on record revenue of $1,758,000,000, excluding realignment
and special charges. Including realignment and special charges,
we reported $.93 per share on revenue of $1,760,000,000.
In addition, we were able to achieve earnings commitments
in each and every quarter and for the year despite significant
economic challenges. As a result, market capitalization
rose 24 percent, as we generated a 26 percent total return
for the year. For the two-year period ended 2001, market
capitalization rose 75 percent, as we generated an 81 percent
total return.
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CONSTANTLY
DRIVING FOR GROWTH
We are proud of our results in the past year, particularly as
they came during a time of economic recession and financial market
volatility.
Additionally,
we are determined to maintain and enhance the energy and enthusiasm
we bring to our jobs -- to drive for improved growth and performance
-- in the years ahead.
Our
corporate vision is the blueprint for our success: We won't rest
until we measurably improve the extent to which our customers'
customers are delighted with our self-service and security solutions,
and until we measurably improve the effectiveness and profitability
of our customers' business.
To
ensure that our corporate vision becomes a reality, we are focusing
on new ways to significantly improve our customers' effectiveness
and profitability. This will continue to drive growth for Diebold.
BUILDING
OUR CORE BUSINESS
We are absolutely committed to building our core financial self-service
business. Yes, we currently enjoy strong financial self-service
market positions in many geographic regions, ranking first in
North and South America, second in Asia-Pacific and third in Europe,
Middle East and Africa. And yes, during 2001 we increased our
market share in every geographic region.
But
we will not rest -- not when customer demands and market dynamics
offer the potential to grow this business and to become the clear
leader in all regions.
Today,
automated teller machines (ATMs) are far more than hardware-based
cash dispensers. Instead, they are evolving into a vital point
of contact, offering a customizable distribution channel to customers,
a portal for cross-selling products and services -- a software-based,
personalized transaction center.
This
is an exciting transformation, one we are driving by developing
real solutions that integrate hardware, software and service offerings
in order to meet the particular needs of our global customer base.
In
addition, we continue to see growth in another key market with
considerable potential: the maintenance and servicing of ATM systems.
During 2001, we reached agreements with several major financial
institutions around the world to assume total responsibility for
maintenance of their ATM installed base. We also had the opportunity
to demonstrate our outstanding multi-vendor service capabilities
to many new customers in Europe during the conversion to the new
euro currency. This enabled us to establish a number of new relationships
with customers, which will help drive future growth in that region.
Reliability.
Accuracy. Security. Self-service technology. Services that benefit
both our customers and their consumers. These are the hallmarks
of Diebold's offerings; they are the core competencies for which
we have long been known.
LEVERAGING
OUR CORE COMPETENCIES
Equally as exciting as the growth opportunities we face in our
core business are those that stem from our ability to leverage
our core competencies in financial self-service and apply them
to other self-service markets.
The
electronic voting market is a case in point. In the United States
-- and indeed all over the world -- government entities need and
want reliable, accurate self-service voting technology that ensures
voters are heard on election day.
We
entered this business in late 1999 as part of the acquisition
of our Brazilian subsidiary. To further drive growth, Diebold
acquired Global Election Systems (now known as Diebold Election
Systems), an industry leader in North America. The combination
of Global's premier voting solutions and U.S. market expertise,
along with Diebold's strong financial, manufacturing, distribution
and service resources, makes us a formidable player in an industry
that is expected to generate $1.5 billion to $2.0 billion in revenue
during the next four to five years -- in the United States alone.
The State of Maryland took the first steps toward a uniform voting
system when the State Elections Board endorsed a contract to buy
nearly 5,000 electronic touch-screen machines and service from
Diebold.
Two
other areas that offer us the opportunity to grow by leveraging
our core competencies are the security and outsourcing markets.
In
2001 we acquired selected assets and operations of Mosler, Inc.,
our longtime security competitor in the United States and Canada,
after it ceased operations. This action should result in an additional
$100 million per year in Diebold revenue. It also offers us another
important component, an entry into the government sector, as well
as a wider range of commercial and industrial market segments.
In
the financial self-service market, we are taking advantage of
the desire of financial institutions to focus on their core businesses.
Our customers around the world want to outsource business activities
outside of their core competency but very much in line with ours.
What is driving this demand, with an estimated market size of
$300 million to $500 million? Financial institutions need to reduce
costs, offer customized solutions and improve quality. Some are
also facing an aging installed base of ATMs and want one partner
to service their multiple vendor product lines. Today, Diebold
can do that. Bank of America is just one of the many financial
institutions that selected Diebold in 2001 as a trusted outsourcing
partner to move in that direction. In 2002 and beyond, we will
continue helping our customers focus on their customers and streamline
their businesses through outsourcing arrangements.
The
self-service checkout and biometric identification markets offer
two other opportunities for Diebold. While we are currently a
supplier and integrator in these industries, our intent is to
pursue a more active role in these markets, and we are currently
evaluating opportunities to align with other companies in these
areas. We won't rest until we have capitalized on all of these
opportunities and identified even more markets in which to grow.
BECOMING
FASTER AND BETTER
Here's another reason we won't rest: the never-ending need
to create an organization that is quicker, more flexible, more
responsive and more efficient. It is an essential part of our
strategy to build value for shareholders.
I
am pleased to report that we made solid progress in these areas
as we continued to reorganize our internal operations. The steps
we took included creating:
-
A global product development and engineering team, which will
help us to rationalize and standardize architectures, terminal
designs and interfaces;
- A
global manufacturing and quality function to eliminate redundancies
and capture synergies in production while offering a high level
of customization; and
- A
global procurement capability to enhance our purchasing power
and thus reduce costs.
Each
of these areas reports to Wes Vance, who was named chief operating
officer in October 2001. Prior to that, Wes was president of Diebold
North America, and he and his team helped to significantly enhance
our efficiency by improving our manufacturing processes, lowering
fixed costs and reducing cost of goods sold.
This
new global organizational structure ensures that we are organized
and operating as efficiently as possible on a global basis. This
is extremely important now that total international financial
self-service revenue in 2001 exceeded North American financial
self-service revenue for the first time in Diebold's history.
We will continue to take advantage of our size, scale and resources
so that we ensure continued successful competition in global markets.
These
operational changes are designed to do more than reduce costs.
They are also designed to increase the speed with which we do
business, both externally and internally. We want to respond to
customer requests before they even ask. How we communicate internally
is a critical component to making that happen. We continued to
make progress in this area in 2001 by rolling out new internal
e-systems that help us focus on customer needs even more effectively.
We recently launched a new automated order management system,
an important tool that our employees around the world use to submit
and track orders and share important customer information.
THE
YEAR AHEAD
We clearly enter 2002 with a great deal of momentum and from a
position of considerable strength. But the fact of the matter
is that there is simply too much opportunity for us to rest.
Over
the course of the year we will continue to execute our strategy:
build our core business; diversify into areas where we can leverage
our core competencies; create a faster, more flexible company;
and further enhance operating efficiency.
In
these ways we will further build shareholder value, and we will
not rest as we continue to earn your trust and support.
Sincerely,

Walden
W. O'Dell
Chairman, President and Chief Executive Officer
WESLEY
B.
VANCE
CHIEF OPERATING
OFFICER |
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WALDEN
W.
O'DELL
CHAIRMAN,
PRESIDENT AND
CHIEF EXECUTIVE OFFICER
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THOMAS
W. SWIDARSKI
VICE PRESIDENT,
STRATEGIC DEVELOPMENT
AND GLOBAL MARKETING |
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GREGORY
T.
GESWEIN
SENIOR VICE PRESIDENT AND CHIEF FINANCIAL OFFICER
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