|
Letter
to Shareholders
Chairman
of the Board
Walden W. O'Dell
.jpg)
Fellow
Diebold Shareholders:
Since I joined
Diebold about 18 months ago, the main focus of our company has been to
capitalize on the many opportunities that lie before us and become the
global leader in financial self-service solutions. Achieving this goal
requires that we have the vision necessary to lead in our industry, and
that we manage, execute and drive our businesses towards this vision.
The structure
of our annual report this year reflects these two different but closely
interrelated themes. The "Imagine" section provides a snapshot
of the possibilities we are creating to generate growth, as well as the
innovative solutions we are developing and offering around the world.
The "Manage" section focuses more on the here and now; it outlines
the concrete steps and accomplishments we are making in key areas.
In my first
letter to shareholders as chairman of your company, I would like to bridge
the Imagine and Manage themes, provide a framework for where we are going
and why, and discuss the context for the key developments and accomplishments
during 2000.
A Diverse,
Changing Market of Opportunity
As a global company, Diebold operates in markets with widely varying
economic conditions, financial services practices and consumer preferences.
One thing these markets do share, however, is the realization that financial
self-service solutions offer tangible benefits to both the institutions
that provide them and the consumers who use them.
This fundamental
belief underlies what we consider to be substantial growth opportunities.
In most developed European countries, for example, there are far fewer
ATMs per consumer than there are in the United States. This indicates
to us that demand for self-service solutions will increase as the financial
services industry in the region consolidates and strives for operating
efficiencies. In emerging markets, such as Latin America and Asia-Pacific,
the growth of the middle class is a catalyst for change in financial industry
practices and services. And in the United States, where many believe the
bank-related ATM market is mature, the push by nonfinancial retail customers
for ways to generate additional store traffic and revenue is creating
opportunities for our products and services.
There is,
however, another important element to the story of growth potential that
lies ahead for Diebold. This story comes into sharp focus if we consider
the ATM not just as a mechanism for dispensing cash, but as a portal to
a whole range of services and increased functionality for the consumer;
not just as a transaction center, but as a hub for strengthening consumer
relationships; not just as a means to realize operating efficiencies,
but as a platform for generating growth.
In this chapter
of the story - which we are writing today - Diebold provides its customers
with a wide range of value-added services and solutions, not just boxes
or machines. We help our customers Web-enable their ATM networks; cross-sell
their products and services; conduct customized, one-to-one marketing
campaigns; optimize their branch networks; and build stronger relationships
with consumers.
Consumers,
in turn, will be empowered to use ATMs in ways that only a few years ago
would have seemed, at best, unlikely. Such as for purchasing a number
of event-related tickets - movies, concerts, travel, transportation. Or
for accessing a wider range of products and services from their financial
services provider, like auto loans, or insurance, or mutual funds. And
to be able to access these services around the globe any time, anywhere.
As the financial industry continues to offer increased services and functionality
at the ATM, demand for Diebold solutions will increase as consumers' use
of the technology increases and added convenience at the ATM becomes an
expectation in more locations.
These are
only a few examples of the possibilities we face. There are opportunities
in other self-service fields, as well. Last year, we were awarded the
largest contract in the 141-year history of our company to provide voting
terminals to the country of Brazil. The contract was for nearly 190,000
election terminals - and a range of related services including software
development, installation, training, and logistics - which helped Brazil's
100 million voters cast their ballots in local, state and federal elections.
We are working to find the right approach to apply our expertise in voting
technology to the United States and other global markets, and anticipate
many developments on that front in the coming year.
2000 in
Review
This is the vision that drives us today - becoming the global leader
in financial self-service solutions - and during the past year we made
significant progress. We enhanced our position significantly in key segments
of our market, introduced new solutions, programs and initiatives that
brought us closer to our customers, streamlined our business operations
and processes, and strengthened our management team.
Among the
most important of our strategic initiatives during the year was the acquisition
of the financial self-service business of Getronics NV and Groupe Bull
in Europe. The addition of this business - which includes ATMs, cash dispensers
and related services - makes us the leader in our industry worldwide,
and increases our share of market revenue in Europe to 14 percent. It
increases our European workforce to more than 1,300 people - thereby substantially
increasing our platform in the region - and brings to us European-specific
applications and software development skills that will be vital to our
continuing growth and success there. Also, we gained market revenue share
in each region of the world in combined ATM-related product and service
solutions.
As we increased
our international business, we also set the stage for improvements in
North America by reorganizing our operations in this region. We did so
by creating Diebold North America, a business unit that pulls together
all of the critical functions in the region - product development, engineering,
manufacturing, sales and services, human resources, marketing - into one
single, cohesive business unit. And we recruited an experienced business
leader, Wesley B.Vance, to head this unit. As president of Diebold North
America, Wes brings strong strategic, business development and operational
capabilities acquired over the course of his 20-year business career.
One of my
biggest priorities since joining Diebold has been increasing the speed
with which we do business, both externally and internally. The reorganization
of our North American business was a key step in that direction, but it
was just one facet of our overall plan in this area. Among the key initiatives
currently under way to improve our efficiencies are:
- Streamlining
the product order attainment process
- Simplifying
our service pricing program
- Applying
lean manufacturing principles to our plants around the world
- Making
enhancements to our reporting and forecasting methods.
We also made
substantial strides in introducing e-commerce initiatives that tie us
closer to our customers and enable us internally to work closer and more
quickly on their behalf. One example is our work to conduct online, reverse
auctions with suppliers to reduce costs and streamline the direct procurement
process.
We also took
a major step forward in improving our financial foundation by bringing
on board Gregory T. Geswein, our new senior vice president and chief financial
officer. Greg's experience in global acquisitions, information systems,
and in streamlining financial processes and systems has benefited our
efforts to integrate the operations purchased in recent months, and in
improving our balance sheet and working capital.
Financial
Results
Our results for 2000 reflect both the improvements we have made to
our company as well as the challenges we continue to face. Total revenue
rose about 30 percent, from under $1.3 billion to more than $1.7 billion.
Our acquisitions in Europe and Brazil generated positive income for the
fourth quarter, offering optimism for the year ahead. Also, we're gaining
share in our service business and, as a result, it continues to represent
a larger portion of our overall revenue structure.
Earnings
per share increased at a slower rate than the growth in revenue because
of the cost of the acquisitions we have made, which includes goodwill
amortization, interest expense and currency exchange impact. Diluted EPS
was $1.92 versus $1.85 in the prior year.
Looking
Forward
If we compare the makeup of our company as we enter 2001 with what
it was just two years ago, the dramatic changes that we have made are
clearly evident. For example, including the voting terminal business from
Brazil, international revenue accounted for 43 percent of Diebold's total
revenue, compared with 25 percent in 1999. Total international service
revenue rose 189 percent, from $79 million in 1999 to $227 million in
2000. Both of these statistics testify to the success of our efforts to
transform Diebold from a U.S.-based manufacturer of hardware to a global
provider of self-service solutions.
More work
- much more work - remains to be done, if we are to achieve our long-term
financial goals: 8 to 10 percent revenue growth and an approximate 10
to 15 percent increase in earnings per share. And we will have to do it
against a backdrop of weak economic conditions this year in our key markets.
In the United States, we are taking corrective action in anticipation
of a slowing economy. We are closing our Staunton, Va., manufacturing
facility and are taking other significant cost-reduction steps. Throughout
2001, we will continue to improve internal efficiencies through the use
of e-tools and other technologies, and will aggressively pursue emerging
opportunities in the various
markets we serve.
We are committed
to our approach to doing business. We have the people, the processes and
the technology in place to build share in our existing markets, to create
new possibilities in new and existing markets, and to operate much more
efficiently.
We appreciate
the continued support of all our shareholders and customers, and wish
to thank our employees and business partners for their hard work and the
innovative ideas they generate every day. I am very excited about the
tremendous prospects that lie ahead for Diebold. We are imagining and
managing our future - and it is a bright one!

Sincerely,
Walden W. O'Dell
Chairman, President and Chief Executive Officer
|