Diebold 1999 Annual Report
Contents >
 

Diebold is empowering people worldwide to access

personalized information,

products and services when, where and how

they choose

 

Delivering global growth

DIEBOLD IS CHANGING. Just a decade ago, Diebold was primarily a U.S. manufacturer of banking and security equipment. Today, Diebold is on the move to become a global software and services driven company. In short, Diebold is rapidly emerging as the global leader in providing financial self-service transaction and security systems and services. Growth and change marked 1999 as the Company took strategic action on many fronts. Acquisitions strengthened Diebold's presence in major global markets and broadened its lineup of solutions. Infrastructure enhancements around the world strengthened Diebold's ability to distribute those solutions. The Company also solidified its strong support services, which enhance installed systems' capabilities and ensure reliable performance.

It is services, in fact, that round out Diebold's competitive edge. To deliver offerings that are on target, Diebold works with customers to identify the top business issues they face. Time and again, six stand out: increase revenue, promote image, improve functionality, increase availability, increase efficiency and reduce risks. Diebold then customizes its products and services to meet those challenges - at banks and financial institutions, retailers, colleges and universities, healthcare facilities and utilities. Customers rely on Diebold to provide end-to-end services -- from initial consultation through turnkey operation. These services help to maximize Diebold customers' opportunities to satisfy their own customers.

 


 

Projecting the brand

DIEBOLD INTRODUCED the "D" Mark in 1998 as a compact version of a new Company logo. The italic treatment of the "D" and the graphic swirl of the "D" Mark suggest forward movement and a dynamic company that is breaking old bonds and globally expanding its opportunities.

During 1999, an advertising campaign in key global markets helped build awareness and interest in Diebold among targeted audiences. As a result, the "D" Mark, in bold, electric Diebold blue, increasingly represents Diebold's hallmark approach to providing self-service technology and integrated solutions to business challenges.

 


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