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Financial Home
Customer: Formed in 1971, Johns Hopkins Federal Credit Union (JHFCU)
is a full service financial institution serving employees of Johns Hopkins University,
Johns Hopkins Hospital and other Hopkins institutions, as well as employees of
other healthcare and educational organizations. JHFCU has $190 million in
assets and nearly 30,000 members.
Location: Baltimore,
Maryland
Project:
Johns Hopkins was the first credit union
in Maryland to install Diebold’s RemoteTeller System, and has become a
prototype for potential RTS buyers.
Service
History: Johns
Hopkins Credit Union has been a Diebold customer since 1998.
The
initial RemoteTeller System, developed by Diebold in 1996, is a teller
assisted walk-up banking unit that utilizes pneumatic tube technology.
It operates like a drive-through teller window with a two-way audio and video
connection that provides added security for both the member and the
teller. Additionally, a telephone handset offers patrons more privacy.
Deposit slips, checks, cash, coin, receipts and other materials travel
back and forth via the same reliable pneumatic tube system used at drive-up
windows. This technology
increases teller productivity because two or more members can be served at
once. Plus, tellers can be relocated to less costly and less accessible areas
of the facility.
Another
advantage of the RemoteTeller System is the enhanced security features.
By separating tellers from members, RTS virtually eliminates the threat of
robbery. Cameras and monitors allow the member and teller to see each other
and communicate privately using a microphone and speaker on a handset, while
documents are exchanged through a vacuum tube.
“We want the members to know that we care about them and are working
toward eliminating a threat,” Gregory said. “It’s not that there no
longer is one, we just have reduced the chances by a substantial amount.”
An additional benefit of RTS is the significant reduction of
staff on duty, since tellers can efficiently assist more than one
member at a time. “In
the past, there were days when our lines were horrendous, particularly
on pay day,” Gregory said. “Along with the increased efficiency,
the tellers benefit from a friendlier work environment. Now our
tellers feel more comfortable and enjoy being behind the scenes, where
they can eat, play music and dress more casually.”
In addition, JHFCU utilizes the RTS feature to
advertise their services on a customized video screen provided by inLighten.
Headline news, sports and branch-specific credit union promotions run
continuously, reducing customer perceived
wait-time. “RTS
bridges the gap between full-service and self-service financial
transactions,” Gregory said. “Diebold’s machines answered all our
concerns.” Currently,
more than 245 financial institutions have installed more than 1100 RTS units
at some 550 locations across the country.
Johns
Hopkins Federal Credit Union’s (JHFCU) commitment to member service and
optimal security equipment is evident in the purchase of Diebold’s
RemoteTeller Systems. In September of 1998, JHFCU installed
eight RemoteTeller stations in its new branch instead of the traditional lobby
teller stations to better serve high traffic while maintaining dedication to
personal service. Since
then, JHFCU has become a leader in the financial self-service market by using
Diebold RemoteTeller Stations in two of its three branches, and because the
implementation was so successful, the institution offers tours of their
state-of-the-art facilities.
Potential
RTS members are encouraged to experience “technology
with a personal touch” and ascertain the benefits of Diebold’s
RemoteTeller Systems for themselves.
“Johns Hopkins is one of the biggest reference accounts in the
mid-Atlantic,” said John Crossen, account manager for Diebold. “People
come from all over the mid-Atlantic region to tour their facilities.”
JHFCU employees were fully prepared, internally and externally, before
introducing Diebold’s RemoteTeller System back in 1998, when no others were
installed in Maryland.
Notifying
members beforehand and thoroughly explaining the system’s benefits was not
the only provision JHFCU undertook.
Greeters were positioned in the lobby for three weeks after the grand
opening, helping members use the machines and feel comfortable with their
transactions. JHFCU also went so far as to hand out insulated lunch boxes as
gifts for the first 1,000 members who used the new system.
“We made sure the greeters were extra gregarious, proactive and
well-informed,” said Lynn Gregory, vice president of Marketing
at JHFCU. “We were fairly certain that everyone left with a good feeling.”
JHFCU’s main reasons for purchasing the RemoteTellers were to provide
a secure environment and more quickly service a high volume
of members, while not compromising personal service.
“Yelling through bullet proof glass is not personal service,” said
Michael Mesta, CEO of JHFCU. “But there is no use having a lot of teller
systems if they’re
not staffed. We now have eight stations that are constantly open.”
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